Private Training
To be honest, this is very similar to our consultancy work except, if you’re a bit clever, you can get it much cheaper…
We can run private courses for between 1 and 25 people and you decide the agenda. We have created a list of the common modules that businesses choose from, but this is by no means exhaustive.
If you have a particular training need, then get in touch with us and we’ll give you a quote. Alternatively, you can look at our public training courses which, although not flexible, might be a cheaper way to learn. (The cheapest way is to subscribe to our Free Weekly marketing Tips…)
Marketing Modules |
Level |
Duration |
| Market Analysis (Is there a need?) | Basic | 2 hours |
| Market potential (Will people pay for it) | Basic | 2 hours |
| Target customers (Who/where) | Basic | 2 hours |
| Positioning (What’s your offer?) | Basic | 2 hours |
| Language (What language should you use? Should you swear?) | Basic | 2 hours |
| Your image (Are you a consultant? Are you credible?) | Basic | 2 hours |
| Your strapline/logo/identity (Think, “I’m lovin’ it”) | Basic | 2 hours |
Lead/Customer Generation |
||
| 49 ways to attract customers (There are hundreds but these are the best) | Intermediate | 1/2 day |
| Online Methods: | ||
| Pay Per Click (Google ads) – The basics | Basic | ½ Day |
| Pay Per Click (Google ads) – Keyword research | Intermediate | ½ Day |
| Pay Per Click (Google ads) – Ads & landing pages | Advanced | ½ Day |
| Search Engine Optimisation (How to get to the top of Google) | Intermediate | 1/2 day |
| Affiliate Marketing (Amazon & Ebay make LOADS from this) | Basic | 2 hours |
| Banner advertising (And why you should tell all advertising sales people to shove it!) | Basic | 2 hours |
| Joint Ventures (Get someone else to do the work) | Intermediate | 2 hours |
| Offline Methods: | ||
| Advertising (97% does not work – find out the 3% that does) | Basic | 1/2 days |
| Joint Ventures (Team up with people already talking to your customers) | Basic | 2 hours |
| Referrals (The single best way to increase your business. Cost? £ZERO!) | Basic | ½ Day |
| Seminars (Talk for free, watch the money come it. This is how to do it) | Intermediate | 2 hours |
| Public Relations (PR – Get in the papers/TV/Radio for free) | Intermediate | ½ Day |
Lead Conversion (The sale) |
||
| Appointment making (How to get customers calling you!) | Basic | 2 hours |
| Body language/language/words (How to ensure you are always leading them towards a sale) | Intermediate | 2 hours |
| Closing (The dark art of sales – get them to say yes even if they are not sure) | Intermediate | ½ Day |
| Follow up (This is where the real money is) | Intermediate | 1/2 day |
| Cross sell/upsell (Marketing speak for making more cash out your customers) | Basic | ½ Day |
Website Specific Modules |
||
| Designing your website (On a budget, or free) | Basic | 1/2 day |
| Blogging & adding content (For free) | Basic | 1/2 day |
| Don’t sell on your site (Why you should never kiss on the first date) | Basic | 2 hours |
| Sales funnels (Design your site for how customers buy. There are 4 very different styles) | Intermediate | 1/2 day |
| Create effective words (Encourage a sale) | Basic | ½ Day |
| Get your site up on the net (Without getting ripped off) | Basic | 2 hours |
| Test the best (Find out the easy & free way to continually improve your website) | Intermediate | ½ Day |
| Analysing your web statistics (The money is in the numbers!) | Advanced | ½ Day |
If you want to find out more about these courses, then get in touch with us and we’ll give you a quote.
Where now..?
Next steps: Subscribe to our Free Weekly Marketing Tips or look at all our training, or read how we have helped other business owners.