The Background

Michael A Potter is an international speaker & author specialising in HR.

He wanted a new website that would showcase his work worldwide, and allow his international web visitors a place to book on his popular Management Skills courses.

We decided to create a completely new website for this and designed the site from the ground up. The website had to be easy to update and accessible from anywhere in the world so that Michael could update the site whilst overseas, and his staff could also add new content whilst in the UK.

Michael’s Thoughts

We ask everyone I work with to tell me honestly what they think of what we’ve done, and so far, everyone has been delighted. However, if you are not completely happy then we offer a very bold guarantee.

This is what Michael & Nicole (his Business Development Manager) says about working with us:

We are extremely pleased with the quality and level of service that Small Business Marketing Centre [That's me!] has provided for us. We looked at several website suppliers to develop our company’s new international website, and Al was the only one who was able to provide us with a website that we could manage ourselves, and designed to bring results and sales (not just a flashy site that does nothing). This met our objectives exactly, whilst being very good value for money.

The knowledge and expertise that Al was able to provide for us was invaluable. We were very inexperienced at working with websites, so he took us through exactly how the website is managed, and how we could develop new pages and entries all by our selves, allowing us to become self sufficient website developers. He also explained to us the methods and techniques we could apply to encourage more online leads and sales, for example content optimisation, ad words and email marketing campaigns. We have already begun to see more enquiries and sales as a result.

Throughout the process Al has guided us in the right direction to become more knowledgeable and proficient at developing our business online. He has been open to our ideas and taken these on board. He has been very helpful in answering all of our queries, and we now feel much more confident in moving our marketing strategy forwards. I would certainly recommend him to other organisations who are looking to grow their business online in a cost effective way, and would not hesitate to utilise his services again in the future.

Michael & Nicole chose to buy our consultancy skills to design the website and to help them set it up. However, they could also have rented a website, got me to show them how to design one, or simply come on one of our courses to learn how to do it all themselves.

More Testimonials & Case Studies

• Bob Greensmith, PLanBG.co.uk
• MAP International
• Small Business Marketing Centre
• Kennedy Building Services
• Homeowners Advice Centre

Next Steps

Where now? Have you seen our full list of services? Or would you rather learn how we can help you? Perhaps you have heard about our training packages?

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