How can we help you?

We specialise in helping businesses create automated Lead Generation Systems (leads are sometimes called prospects or potential customers).

All our Lead Generation Systems are based on a very simple, 3 part model, first created & tested by the Marketing Guru, Jay Abraham. (Incidentally, this is also the basis upon which  most ‘Celebrity’ Marketing Consultants, like Chris Cardell, work. Very few ideas are brand new in business, but then you knew that, didn’t you…).

The 3 part model is this:

1. Increase your incoming leads
2. Increase your lead conversion
3. Increase the number of annual transactions (or the total transaction value)

Told you it was simple! (By the way, the magic number here is 26. Week 1 of our free Weekly Marketing Tips series explains why)

Increase your Incoming Leads

So how do you get more leads into your business? We can teach you more than 58 new ways to generate leads for your business, all of which have been tested by us, our clients or our colleagues.

If your business is like most businesses in the UK, you are probably dependant on just 1 or 2 ways of generating leads.

Perhaps you use one of the following methods:

1. Telesales/Cold Calling
2. Press Advertising
3. Flyers
4. Yellow pages
5. Word of Mouth
6. Radio adverts
7. Press Releases
8. Pay Per Click (Google Adwords)

The problem with using just one or two of these lead generation channels is that unforeseen, uncontrollable events can dramatically affect your income.

For example, if a competitor suddenly throws a lot of money at press advertising that directly competes with yours, they can often reduce your incoming lead flow dramatically (and, sometimes, permanently).

Or, perhaps you rely on Google Adwords (or other Pay Per Click methods) for 85% of your leads. What happens if your adverts got suspended for some reason? You could be left with a very big problem.

It’s important to constantly test new ways of generating leads – we suggest taking 30-50% of your monthly marketing budget and using it test new techniques.

This way, if any of your test channels don’t work out, you’ve still got leads coming in and you’ve only lost a proportion of your marketing budget.

But if some of them do work out (and you’ll find the occasional new idea can bring it as much as 18 times more leads than existing ideas), you’ve dramatically increased your lead flow, plus protected your business against possible competitor threats.

To find out more, (almost) risk-free ways to test this, plus to discover why the number 26 may be the key to your business success, subscribe to our free Weekly Marketing Tips.

Increase your Conversion

The secret to improving convertibility is actually deceptively simple. You talk to your prospect more. However, if you are a bit clever you can automate this, saving you time too.

We are experts in putting together automated, lead conversion systems that can supplement or replace your sales  force. (Cold calling is so 1990’s anyway!)

Great ways to convert more leads to sales include:

1. Providing useful buying guides and checklists
2. Sending product reviews
3. Offering teleseminars with existing customers
4. Using Frequently Asked Question lists
5. Risk Reversals (like guarantees – see ours here)
6. Case Studies & Testimonials
7. Offering free trials

Just by implementing 2-5 of these techniques (coupled with the automatic scheduling tools we use) you can automatically convert leads into customers without the hassle of cold calling.

We can help you to set up & implement these new techniques, and, furthermore, show you how automate the process, meaning you get qualified, reliable & quality prospects calling you asking to buy! To learn more about ways to automate your Marketing, subscribe to our Weekly Marketing Tips.

Increase your annual transactions

Increasing your transactions (or the amount sold to each customer) is actually one of the easiest ways you can make extra revenue.

When McDonalds used to ask you if you wanted to super-size your meal, then they were increasing your transaction. When you buy a book from Amazon and they tell you that several other books are “Frequently Bought Together”,  or “Customers who bought the items in your Shopping Basket also bought”, they are increasing your transaction. When your car insurance company asks if you want a quote for home insurance, they are trying to increase your transactions.

Other ways of doing it are:

1. Offering payment plans with a premium charged for paying in stages (like Car Insurance companies do)
2. Offering ‘bundles’ of products and/or services (like Ikea does with its ‘Starter Kitchen Kits’)
3. Offering related products at the point of purchase (”Would you like to buy an extended guarantee with your new TV?”)
4. Bundling services in with your product (for example, adding an a twice-yearly carpet shampoo for your new carpet)
5. Simply increasing your prices (and you know what, I bet no-one notices…)

Putting it all together

Remember that we said the magic number was 26? To learn why this number will have a significant impact on your business, subscribe to our free Weekly Marketing Tips.

How else can we help you?

We can help you in several ways.

1. You can subscribe to our weekly marketing tips (did we mention this already…!), where, over a period of 6-9 months, you will receive weekly building blocks that will help you re-structure your business so that it is reliant on multiple lead generating, conversion & automation techniques
2. You can come on one of our free marketing seminars where we cram as much of this information into the time as possible. You learn the basics of lead Generation, as well as where to get the tools to build this all yourself.
3. You can recruit us to work on a one-to-one basis with you. We can build this for you, and also automate the whole process so it only requires a few hours a month reporting and tweaking.